Rowanberry Extract: A Berry Good Solution

As consumer awareness of food ingredients grows, the demand for clean-label products continues to rise. One company, known for its range of dips and sauces, noticed this shift and wanted to stay ahead by offering cleaner options. To stand out in the market and meet these demands, they decided to make some changes to their products by eliminating synthetic preservatives. However, when they tried to replace potassium sorbate, they faced a challenge — finding a natural solution that kept their products fresh without sacrificing quality.

The company’s R&D Manager stated:

"We knew our customers were looking for cleaner labels, but finding a natural preservative that maintained our product’s quality was tougher than we expected. Every option we tried either lacked potency or disrupted the taste and texture we had worked so hard to perfect."

Despite exploring several options, they struggled to find a solution with enough potency to maintain product freshness.

An Innovative Approach with Rowanberry Extract

The company decided to reach out to Think Ingredients for help finding an ingredient that would easily integrate into their products. Our team identified Rowanberry Extract, a natural replacement for potassium sorbate as a natural preservative to meet their clean-label goals. Rowanberry Extract not only met the growing customer demand for cleaner labels but also addressed the company’s concerns about maintaining product integrity. Think worked closely with the company to seamlessly incorporate Rowanberry Extract into their existing formulations. By carefully adjusting dosages, we were able to start using Rowanberry Extract without making any changes to their original recipe, ensuring a smooth transition. Throughout the shelf-life testing phase, we provided ongoing support to ensure the preservative performed as expected.

Rowanberry Extract Success Through Collaboration

The switch to Rowanberry Extract exceeded the company’s expectations for a clean-label solution. The new formulation not only preserved the original flavour and texture but also extended the shelf life of their dips beyond 60 days.

Their R&D Manager was more than thrilled:

“Think Ingredients helped us achieve our clean-label goals with both the solution and the necessary support along the way. Rowanberry Extract delivered excellent results and resonated with our consumers. We’ve seen a boost in customer loyalty and interest since making the switch.”

Since transitioning to clean-label solutions, the company has seen increased consumer interest and a more loyal customer base, aligning with the growing demand for clean-label products.

Ready to Lead in Clean Label Innovation?

At Think Ingredients, we’re dedicated to helping brands overcome clean-label challenges with innovative, natural solutions. Our expertise and hands-on support can help you achieve a product that stands out in today’s competitive market.

If you’re looking to reformulate or enhance your products with clean-label ingredients, Contact Us Today and begin your journey towards a cleaner, more sustainable product line.