As consumer awareness of food ingredients grows, the demand for clean-label products continues to rise. One company, known for its range of dips and sauces, observed a shift in market preferences towards cleaner label options. To stand out in the market and meet these demands, they aimed to make some enhancements in the product line by eliminating synthetic preservatives. However, when trying to replace the potassium sorbate in their formulation, they struggled to find natural ingredients that preserved their products effectively without compromising quality.
The company’s R&D Manager stated:
"We knew our customers were looking for cleaner labels, but finding a natural preservative that maintained our product’s quality was tougher than we expected. Every option we tried either lacked the necessary potency or disrupted the taste and texture we had worked so hard to perfect."
Despite trying several options, they faced difficulties in integrating a solution with sufficient potency.
An Innovative Approach with Rowanberry Extract
Recognizing their need for expert advice, the company sought the help of Think Ingredients to find an ingredient that would easily integrate into their products. Our team quickly identified Rowanberry Extract as the ideal natural preservative solution to meet their clean-label objectives. Rowanberry extract, a natural replacement for potassium sorbate, aligns with the demand for clean labels while maintaining product integrity. Think worked closely with the company to seamlessly incorporate Rowanberry Extract into their existing formulations. By carefully adjusting dosages and making minimal recipe changes, the transition was smooth. Throughout the shelf-life testing phase, we provided ongoing support to ensure the preservative performed as expected.
Rowanberry Extract Success Through Collaboration
The switch to Rowanberry Extract exceeded the company’s expectations for a clean-label solution. The new formulation not only preserved the original flavour and texture but also extended the shelf life of their dips beyond 60 days.
The R&D Manager was more than thrilled:
“Think Ingredients helped us achieve our clean-label goals with both the solution and the necessary support along the way. Rowanberry Extract delivered excellent results and resonated with our consumers. We’ve seen a boost in customer loyalty and interest since making the switch.”
Since transitioning to clean-label solutions, the company has seen increased consumer interest and a more loyal customer base, aligning with the growing demand for clean-label products.
Ready to Lead in Clean Label Innovation?
At Think Ingredients, we’re dedicated to helping brands overcome clean-label challenges with innovative, natural solutions. Our expertise and hands-on support can help you achieve a product that stands out in today’s competitive market.
If you’re looking to reformulate or enhance your products with clean-label ingredients, reach out to us today and begin your journey towards a cleaner, more sustainable product line.